TruFin is an operating company focused on growing Fintech and banking businesses to provide niche lending, technological and service solutions to the working capital and early payment markets. With offices in London and Birmingham the company was originally part of Arrowgrass, an alternative asset manager.
TruFin currently focuses on opportunities arising from the capital needs of consumers and SMEs which it believes remain under-served. In order to satisfy these customers it is not merely the provision of capital in a flexible manner that is a necessity, but also a superior customer experience and service. To that end TruFin is very focused on providing advanced technological solutions together with excellent relationship management.